In-depth analysis and comparisons of US ETFs. I break down low-cost index funds, dividend ETFs, and sector-specific strategies using backtested data and real performance numbers.
$10,000 invested in VOO at launch in September 2010 is worth roughly $75,000 today. No options trades. No earnings calls at 4 a.m. No “conviction picks” that cratered 60%. Just one ticker, held for 15 years, compounding at about 14.5% annually with dividends reinvested. VOO — the Vanguard S&P 500 ETF — is the most … Read more
What Is SCHD? 100 hand-picked U.S. dividend stocks screened for quality, cash flow, and growth history. ~$84B AUM · 0.06% ER · 3.35% Yield · Quarterly This SCHD ETF review covers 11 years of real performance data for the most popular dividend ETF on the planet. Over $84 billion in assets. A 3.35% yield that’s … Read more
JEPI yields 8%. SCHD yields 3.4%. Sounds like an obvious choice — until you check what happened to the money. Since JEPI launched in May 2020, $10,000 in SCHD grew to roughly $22,760 with dividends reinvested. That same $10,000 in JEPI? About $19,260. The JEPI vs SCHD total return gap: $3,500 in SCHD’s favor — … Read more
On December 22, 2025, Invesco quietly changed the QQQ vs QQQM debate. QQQ converted from a unit investment trust into a standard open-end ETF, dropped its expense ratio from 0.20% to 0.18%, gained the ability to reinvest dividends and lend securities, and picked up tax-efficient custom basket redemptions. Every QQQ vs QQQM comparison written before … Read more
$10,000 in DGRO ten years ago is worth about $34,400 today. That same $10,000 in SCHD? Roughly $30,400. Four grand difference. Two “dividend ETFs.” And the SCHD vs DGRO debate barely gets mentioned compared to the usual SCHD vs VOO argument. SCHD gets all the love on Reddit — higher yield, Schwab brand, borderline cult … Read more
Most ETF comparisons are about choosing between two flavors of the same thing. SCHD vs VOO is not that comparison. These two funds don’t share a single top-10 holding. Their sector profiles are near-opposites. One yields 3.4%, the other 1.1%. One trades at a P/E of 16, the other at 28. Over the past decade, … Read more
The VTI vs VOO debate is the most overthought decision in index fund investing. Same issuer. Same 0.03% fee. Same top 10 holdings. An 82% overlap by weight. The only real difference? VTI holds about 3,000 extra small- and mid-cap stocks that, collectively, make up roughly 18% of the fund. Over the past decade, that … Read more
QQQ vs VOO is the wrong question — unless you specify which decade you’re asking about. Over the last 10 years, QQQ turned $10,000 into $59,152. VOO turned it into $39,833. A $19,319 gap. Seems obvious. But stretch the clock back to January 2000, and VOO was beating QQQ for 20 straight years. The Nasdaq-100 … Read more
VOO and SPY hold the exact same stocks. They track the exact same index — the S&P 500. They deliver the exact same returns. Yet one of them quietly costs more every single year. This VOO vs SPY comparison breaks down the real numbers — including year-by-year performance, risk metrics, and a calculator that shows … Read more
